Batavia, New York- From friends to followers, tweets to YouTube, Snapchats to YikYaks—future students at Genesee Community College will one day have the opportunity to study all the nuances of social media marketing. The College’s Board of Trustees on last Monday evening approved a new Social Media concentration within the Associate in Applied Science (A.A.S.) Business Administration degree.
The new concentration will provide GCC students interested in business careers with a third option—one which focuses on the cutting edge business, marketing and communication methodologies that predominant in today’s global marketplace.
The new 62 credit concentration builds from the existing Business Administration curriculum which provides a strong foundation in business and marketing principles, professional sales, computer applications and a selection of nine elective credits. New Communication Technologies (COM120) and Introduction to Creative Problem Solving (CPS101) are among the courses Social Media students will take along with: Principles of Marketing (BUS213), Advertising (BUS203), Entrepreneurship (BUS225), Intro to Computers or Microcomputer Applications (CIS102 or 116), Web Publishing (CIS113) and Web Design and Implementation (CIS204).
With the Board’s approval, the program will now be submitted to the State University of New York for approval, and later to the New York State Education Department. The College expects the program to available in the fall of 2016.
“We’ve seen a number of students opt into courses that provide them the most modernized business program giving them a strategic advantage for a cutting-edge business career,” said Dr. Kathleen Schiefen, GCC’s Provost and Executive Vice President for Academic Affairs. “Built around the same basic business administration coursework, these students will focus on the marketing uses of social media—such as search engines, and become technically competent using the strategic advantage of cutting-edge business degree.”
GCC’s Business and Commerce division currently includes the following programs: Accounting; Business Administration; Business Administration: Supply Chain Management concentration; Economic Crime Investigation; Entrepreneurship; four Fashion Business programs in: E-Commerce, Event Planning, Fashion Design, and Fashion Merchandising Management; Sales and Customer Service; and Tourism and Hospitality Management. All of the programs are open to new students of all ages, and can begin this fall semester, which starts August 24, 2015.
In other business at the June meeting, the Board of Trustees heard a positive report from Kevin Hamilton, Vice President for Finance and Operations, on the status of summer construction work for the capital project. Currently, the project involving the complete renovation of the cafeteria at the Batavia Campus and some updates at the College Bookstore is on schedule with completion targeted before the start of the fall semester.