Online Marketing Guru Brings Expertise to GCC

David Steel to Speak Feb. 25th

Batavia, NY- Genesee Community College will bring to campus a recognized expert in Marketing & Social Media as it explores adding a concentration of study in the field. Save the date for David Steel’s presentation on Wednesday, February 25, 2015. Steel’s talk “Be Heard: Influence Marketing—Locating, Engaging & Motivating Customers Online” begins at 12 noon in Room T102 of the Conable Technology Building on the GCC Batavia campus. The event is FREE and open to the public.

Steel is the Chief Viral Officer of, a digital marketing agency which is a division of The Steel Method. Steel developed his first company at age 20, successfully growing it and then selling it to a Fortune 150 firm. He is the author of “The Care & Feeding of Highly Aggressive Sales People” and the soon to be released, “”

Steel is a renowned keynote speaker, author, motivator and marketing strategist and is widely recognized for his ability to help organizations monetize their social networks. As Chief Viral Officer for he teaches company executives the ABCs of utilizing social media channels to: Attract prospects, Build a lead pipeline and Convert those leads into paying customers. He has a proven track record of turning business owners from social media novices into savvy social media marketers.

Steel has captivated audiences from New York to Nairobi with interactive speaking engagements that teach guests how to create targeted landing pages, use LinkedIn InMails and Facebook ads/tabs to successfully market their products and services.

Social media has made the notion of “being heard” incredibly important in today’s ever-changing society and Steel’s presentation will teach ways to think and act like a consumer, establishing trust for your brand. Participants will learn the many different ways their companies can get their message and brand out to the masses using a variety of social media and marketing tricks and tips.

Steel’s visit to GCC is being sponsored by the College’s CEO (Collegiate Entrepreneur’s Organization) Club, Business Forum Club and DECA (Distributive Education Club of America) Club. Following the presentation, Steel will have copies of his book available for autographs.


For more information, contact Marketing Communications Associate Director Donna Rae Sutherland at (585) 343-0055 ext. 6616, or via email:

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Editor’s Note:
A photograph of David Steel is available here: