GCC Launches New Utility to Promote Student Success

Students Can Compile and Share Achievements on Their Own Merit Page

Batavia, NY- Genesee Community College is pleased to offer students a new way to share their college achievements online and through social media. The College has posted the first set of achievements, the President’s List and Dean’s List honors, to student Merit Pages.

Merit is a social media utility developed by readMedia of Albany, NY. GCC has long utilized readMedia to distribute news releases and student accomplishments to local newspapers. Merit allows the College to provide an individual web page to each student where (s)he can better track and share all of their achievements, both inside the classroom as well as extracurricular accomplishments. “This new tool will help our students record and share their many successes through their college years and beyond into their careers,” said Donna Rae Sutherland, associate director of Marketing Communications.

How it works
The College has established its main Merit page at http://genesee.meritpages.com. This site posts all of GCC’s student achievements collectively, for example the comprehensive list of all students being recognized on the College’s Dean’s and President’s Lists for a semester. Students won’t have their individual Merit Page until their first achievement is announced, and then they ‘claim’ their achievement. Once a student claims his or her first achievement, it is reflected on that student’s individual Merit page with a badge and summary. From there, the student can share it on other social media venues, such as Facebook and Twitter. There are now hundreds of students who can claim their Dean’s and President’s achievements and begin personalizing their individual Merit pages with additional postings, photos and badges.

“Merit pages make it much easier for families to see their student’s accomplishments and share them throughout their network of friends and family,” said Jackie Vetrano, web and social media coordinator at GCC. “Students who are already savvy with social media will find this to be an even better way to tell their friends and prospective employers about their accomplishments.” Vetrano advises students who’ve earned Dean’s List or President’s List honors for Fall 2013 to check their email and their spam folders to make sure they claim their achievements.

ReadMedia launched Merit in February 2013. GCC is one of many colleges utilizing it. “We wanted to do our due diligence in making sure this would be beneficial for our students,” Sutherland said. She emphasized that students who do not wish to publicize their achievements can easily “opt-out” of doing so.

“We’re pleased to offer this opportunity to our students and their families. It’s a simple and effective way for them to share all their achievements from academic successes, to participation in athletic teams, student clubs and college events. With the help of social media, Merit helps students build a portfolio that will impress potential employers.”

For more information, contact Donna Rae Sutherland at (585) 343-0055 ext. 6616, or via email: dsutherland@genesee.edu.
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