Exhibit Features Unique Take on Everyday Things

Artist Joins Items Together in ‘The Alchemy of Objects’

Batavia, NY – Lee Hoag turns the spoken word into sign language in his “day job” as an ASL (American Sign Language) educational interpreter. As a multimedia artist, the Rochester resident turns everyday objects into works of art, transforming the utilitarian into something unexpected and farfetched from its original inherent nature. You can see Hoag’s “The Alchemy of Objects” beginning November 12, 2013 in the Rosalie “Roz” Steiner Art Gallery at Genesee Community College. An opening reception is planned on November 14, 2013 from 12:30-1:30 p.m. An evening reception is set for Friday, November 15, 2013 from 5:30-7:30 p.m.

Born in Arizona, Hoag earned his B.F.A. in painting from the San Francisco Art Institute. He studied under Robert Hudson and Hassel Smith among others. Years later Hoag added a Master’s Degree in Art Education from Rochester Institute of Technology.

As part of Rochester’s Lilac Festival in 1996, Hoag and several others were chosen to create a large “Artist’s Garden Project” for the event. The work refined Hoag’s approach to using found objects and through it he developed his creation process, allowing him to interchange or re-use certain parts in different configurations. This sped up and widened his creative dialog.

In this exhibit, visitors might see items they recognize. “Ingredients taken from various other contexts of meaning, such as: food prep, plumbing, hardware, automotive and home and garden are brought together through chance, experimentation, imagination and invention, then permeated with new meaning and associations,” Hoag writes. “In the processes by which they take on new shape and come to life, certain unanticipated opportunities are exploited. These utilitarian and ordinary objects are altered and recreated into something extraordinary and unique.”

Hoag has created works in a variety of mediums—painting, sculpture, mixed media, installation and video/image manipulation. He has built cohesive bodies of work in each discipline over thirty years. His work has been exhibited frequently in Rochester and other areas of New York, as well as in Connecticut, Delaware, North Carolina, Arizona and California. He was invited to create a new work for an outdoor sculpture park in Leipzig, Germany (Freiluftgalerie Stotteritz).

Lee Hoag’s “The Alchemy of Objects” will be on display in the Roz Steiner Art Gallery from November 12, 2013-December 20, 2013. The Gallery is open Monday, Wednesday, Thursday and Friday from 10 a.m.- 4 p.m. or by special appointment. For more information about the exhibit, please visit the Roz Steiner Gallery web page at http://www.genesee.edu/gallery.

For more information, contact Gallery Manager Randi O’Brien at (585) 343-0055 ext. 6490 or rnobrien@genesee.edu.

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Editor’s Note:
A photograph of Lee Hoag’s work can be found here: