'Building the Ice Cream Empire'

Genesee Community College's Wolcott J. Humphrey Symposium on Leadership and Community Life

What:“Building the Ice Cream Empire”
Genesee Community College’s Wolcott J. Humphrey Symposium on Leadership and Community Life

When:Wednesday, September 25, 2013, 5 – 7 p.m.

Where:Stuart Steiner Theatre ~ Genesee Community College ~ One College Road ~Batavia, NY 14020

Who:Key Note Speaker- Jerry Greenfield

  • Co-founder, Ben & Jerry’s Homemade, Inc.
  • President, Ben & Jerry’s Foundation
  • Co-author, “Ben & Jerry’s Double Dip: Lead with Your Values and Make Money, Too”

Background: He’s known for famously questioning, “If it’s not fun, why do it?” Hear how Jerry Greenfield, along with his partner Ben Cohen, parlayed that humorous attitude and a socially responsible business model into the ice cream empire, Ben & Jerry’s Homemade, Inc.

Greenfield will share insights into how Ben & Jerry’s went from a store front venture in a converted Burlington, Vermont gas station in 1978 to an ice cream brand known around the globe for high quality and funky flavors like Cherry Garcia, Chunky Monkey, and Half Baked. Ben & Jerry’s became a desirable commodity purchased by Unilever in 2000 for $326 million. As a wholly-owned subsidiary, Ben & Jerry’s retained autonomy in how it’s run. It has become the first wholly-owned subsidiary to earn B Corp Certification. B Corps are committed to using the power of business to solve social and environmental problems. Greenfield will share the promises and pitfalls of a “values-led” business.

His talk honors the late Wolcott J. (Jay) Humphrey, III, one of the region’s foremost civic leaders and a strong proponent of leadership development. When he died suddenly in 2001, Mr. Humphrey was President of Pavilion State Bank (now part of Five Star Bank). He also served on the GCC Board of Directors.

Each Symposium has brought speakers with a national or regional reputation to Genesee Community College to discuss various facets of leadership. Past speakers have included Syracuse University Basketball Coach Jim Boeheim; Paychex CEO Thomas Golisano; Dr. Donna M. Fernandes, President of the Buffalo Zoological Society; William Hudnut III, former U.S. Representative; Paul S. Speranza, Chairman of the Board of Directors of the U.S. Chamber of Commerce and Vice Chairman, General Counsel, and Secretary of Wegmans Food Markets, Inc.; and Fred Grandy, television star, radio personality, former CEO and U.S. Congressman.

Greenfield’s presentation will be followed by an ice cream reception. Tickets are $25 and may be reserved online at http://bit.ly/GCCHumphrey/ or http://www.genesee.edu/cms/home/events/humphrey/

For more information contact Marketing Communication Associate Director Donna Rae Sutherland at (585) 343-0055 ext. 6616, or via email: dsutherland@genesee.edu.

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