GCC Awash in Purple

College Supports Domestic Violence Awareness Month

Batavia, NY- On Wednesday, October 17, 2012, Genesee Community College is using the power of color to draw attention to domestic violence. All campus centers are taking part in a one-day project to Shine the Light on domestic violence through a number of purple-themed initiatives. Much as pink has become identified with the fight against breast cancer, organizers are hoping the color purple draws as much attention to the plight of the victims who suffer violence at the hands of loved ones.

This Wednesday, students from the Alpha Epsilon Gamma service organization will distribute neon purple bracelets to everyone entering the campus for morning classes. At 10:15 a.m., lights across the college will be dimmed and those wearing the bracelets will be asked to ‘snap’ them, followed by a moment of silence to remember those who’ve been victimized by domestic violence. The campus will also be awash in the color purple with balloon bouquets imprinted with facts and figures about this devastating form of abuse that can be physical, emotional, psychological or sexual in nature. Purple t-shirts emblazoned with “GCC Supports…Paws Off” will also be sold for $5, with the proceeds benefiting the Genesee County Domestic Violence Program.

As night falls, the college plaza will be illuminated with purple lights to further call attention to the issue.

For more information, contact Marketing Communications Associate Director Donna Rae Sutherland at (585) 343-0055 ext. 6616, or via email: dsutherland@genesee.edu.

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