Genesee Community College Launches Red Watch Band Campaign

BATAVIA, New York – In an effort to raise awareness about the deadly effects of binge drinking, Genesee Community College has once again launched the Red Watch Band campaign in conjunction with GCASA.

BATAVIA, New York – In an effort to raise awareness about the deadly effects of binge drinking, Genesee Community College has once again launched the Red Watch Band campaign in conjunction with GCASA. The Red Watch Band (RWB) campaign began as an initiative at Stony Brook University and is now a national alcohol intervention campaign. The mission of the Red Watch Band is to provide campus community members with the knowledge, awareness, and skills to prevent student toxic drinking deaths and to promote a student culture of kindness, responsibility, compassion, and respect.

Genesee Community College’s office of Student Activities has joined with GCASA to launch the Red Watch Band program that will provide students with the tools necessary to make healthier, potentially lifesaving decisions when it comes to alcohol use. A training day for interested students will take place on Saturday, October 29, 2011 from 10:00 am - 2:00 pm.

The primary component of the program is a four-hour training session in which participants learn how to recognize alcohol emergencies and respond effectively. The training program will consist of two and half hours of CPR/AED training and one and a half hours of Alcohol Emergencies taught by Alcohol and Other Drugs Specialists. Participants will receive a free lunch during the training.

“We first launched this program in the spring 2011 semester and we had a great response from our students,” Cliff Scutella, director of Student Activities said. “This is an important topic for so many college-aged students. We hope that students take advantage of this training and be informed on the topic of toxic drinking.”

For further information about the RWB campaign visit www.redwatchband.org or contact GCC’s Student Activities office at 585-343-0055 x6261.

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