Genesee Community College’s picture book was recently honored in New York City, earning a pair of top awards in the 2010 Communicator Awards. The College’s picture book, its flagship publication for traditional student recruitment, received the international competition’s highest accolade, the Award for Excellence, in two categories.
Winning twice at the Communicator Awards adds to the picture book’s critical success. In April, it received a Platinum Award at the Hermes Creative Awards, hosted in Arlington, Texas by the Association of Marketing and Communications Professionals.
College Recruitment Communications Specialist Hal Legg, who developed the publication, said he’s grateful for the recognition that awards bring the College. “Our campus and what goes on here is such fantastic subject matter,” said Legg. “While a lot of work went into this project, I think this notoriety is just as much a reflection of the College’s vibrancy. What comes through in the picture book, I think, is the energy of the people and the place.”
In the Communicator Awards’ brochure/viewbook category, the College was one of just seven Award for Excellence recipients worldwide. In the brochure/photography category, only Genesee and aerospace pioneer Lockheed Martin won.
“I’m particularly pleased that our photography received acclaim because everyone featured in the picture book was a Genesee student when we shot the pictures for it,” said Legg. “The success of the piece depended completely upon their commitment to it. This award is really for them, and they certainly deserve it.”
The Communicator Awards annually recognizes creative excellence in advertising, corporate communications, public relations and identity work for print, video, interactive and audio. It is one of the largest programs of its kind in the world, drawing over 9,000 entries each year.
“We were once again amazed at the high level of work we received for this year’s Communicator Awards,” noted Linda Day, director of the International Academy of the Visual Arts (IAVA), the group that hosts and judges the competition. “Our entrants always seem to find new and creative ways to push the envelope of possibilities across all mediums.”
The IAVA is an assembly of industry leaders from various disciplines of the visual arts dedicated to embracing progress and the evolving nature of traditional and interactive media. Membership in the academy is by invitation only and includes creative professionals from companies such as Yahoo!, Disney, HBO, Polo Ralph Lauren, Condé Nast, MTV, Coach, Estee Lauder, Monster.com, Victoria’s Secret and Wired.
“We strive as I think every college does to put our best foot forward in showcasing our campus,” said Dr. Virginia Taylor, Genesee’s vice president for student and enrollment services. “But to be judged as excellent in this regard by such a distinguished group is flattering and humbling.”
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Editor’s Note: A photograph of the cover of Genesee’s View Book- http://marketing.genesee.edu/images/Viewbook_Cover.jpg
A photograph of an inside spread of Genesee’s View Book- http://marketing.genesee.edu/images/Viewbook_Spread.jpg