Genesee Community College ‘Thinks Pink' with Breast Cancer Awareness Events

October is National Breast Cancer Awareness month and Genesee Community College is going pink to raise awareness about breast cancer. Several groups throughout the College will sponsor various educational and fundraising events throughout the month to observe and raise awareness about Breast Cancer. Phi Theta Kappa (PTK) International honor society will sponsor a baked goods fundraiser, a seminar on breast cancer will take place on October 15, and PTK students will help with the Making Strides Against Breast Cancer nationwide walks that will take place at three area locations throughout October. In addition, the Student Health Advocacy and Awareness Group (SHAAG) will sponsor a ‘Think Pink’ event at the Batavia Campus on October 13.

A PTK sponsored baked goods fundraiser is currently underway at Genesee Community College. All proceeds raised from the fundraiser will be donated to the Cancer Services Program of Genesee and Orleans County (formerly known as Healthy Women’s Partnership). The Cancer Services Program provides free screening services available for breast cancer, HPV and colorectal cancer for people with no insurance and assistance with obtaining treatment and subsequent support services. Employees at Genesee are able to pre-order baked goods to be delivered to their department on October 1.

A seminar on Breast Cancer will take place on the Batavia Campus on October 15 at 12:30 PM in T-102. This seminar will be lead by two-time cancer survivor Patti Riner and is titled a “Survivor’s Diary.” This seminar is free and open to the public. Patti will also be the Mistress of Ceremonies at the annual Pink Hatter’s Night at the Batavia Downs on October 22, 2009. The Pink Hatters event is one of many local breast cancer awareness events taking place throughout the month of October. For further information please contact Patti Riner at

The Making Strides Against Breast Cancer events are noncompetitive walks ranging in distance from three to five miles. The event unites people of all ages with a common goal to fight breast cancer and save lives. On October 4, a Making Strides event will take place at Buffalo City Hall, October 18 will be at Watt Farms in Albion and also on October 18 will be a Making Strides event at Jamestown Community College.

A ‘Think Pink’ breast cancer awareness event will take place in the Student Union at the Batavia Campus from 11:00 AM until 2:00 PM on October 13. This event is sponsored by the Student Health Advocacy and Awareness Group which focuses on wellness from the whole person approach. The group educates the student population about health issues that are relevant to college students. The Think Pink event will feature information tables to promote breast cancer awareness focusing on early detection and prevention; treatment options and support services. Representatives from Planned Parenthood and the Cancer Services Program will be on site to speak with students and answer questions. There will be information tables, free give-aways, pink refreshments and a raffle to support the Cancer Services Program of Genesee and Orleans Counties.

“Genesee students have started off another dynamic year by developing local community events that address critical issues facing our society,” Dr. Rafael Alicea-Maldonado, advisor for PTK said. “They continue to show their commitment to community service projects, and I look forward to working with them on another nationwide awareness initiative.”

For further information on any of the Breast Cancer awareness events, please contact PTK advisor Dr. Rafael Alicea-Maldonado at 585-343-0055 x6391 or SHAAG advisor Jeannie Burdick at 585-343-0055 x6357.