Genesee's Apple Cider Syrup Featured at Batavia Rotary Fly-In Breakfast

What do you get when an entrepreneurial group of college students with a successful product and sales campaign, are faced with a little “excess inventory?” They find out how to give it away, of course! In this case, Batavia Rotary’s upcoming Fly-In Breakfast (Fathers’ Day, Sunday June 21, 7:00 am – 12:00 noon at the Genesee Co. Airport on Saile Drive) proved just the ticket.

A sign posted in the Genesee Community College office of Bob Knipe, who is a Batavia Rotarian, indicated he had tickets to sell for the Fly-In Breakfast. When Genesee business professor and CEO club advisor, Barb Shine walked by, a light bulb started to glow. Two faculty members talked, got in touch with Fly-In Breakfast chair Ed Leising, and a solid business plan was hatched.

Genesee students will be on hand this Sunday, giving away free servings of their now-famous Apple Cider Syrup, to any or all of the 1200-1500 diners estimated to attend this year’s event. The annual Fly-In Breakfast features custom-cooked eggs, sausage, coffee-tea-juice-milk… and of course lots of pancakes, with either standard syrup or this year, Apple Cider Syrup.

“It tastes like apple pie…delicious,” says Shine, who will be attending the event along with several Genesee students and several dozen Rotarians who will be doing the cooking, serving and clean-up.

TOPS Market is an honored sponsor of this annual event, and donated much of the food product. Tickets are available from any Batavia Rotarian, or at the door: $6 for adults, $4 for children ages 4-12; kids under 4 are free. All proceeds go to Batavia Rotary projects.

“Come early,” is the advice of Leising and current Rotary President Ray Chaya. “We expect a record crowd this Fathers’ Day. But we’ll keep it moving… and provide good food and a good time in a great location.”

For further information about Genesee’ Apple Cider Syrup project, or the College's CEO Club, please go to: http://www.genesee.edu/news/articles/dspArticle/2485/
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