Virtual Enterprise Contest at Genesee Showcases Student Entrepreneurship

Shoppers will be spending virtual dollars at this year’s Virtual Enterprise Trade Fair, scheduled for Thursday, December 6, 2007 from 10:30 am to 12:30 pm at Genesee Community College. The Trade Fair allows the Virtual Enterprise students who have spent much time developing a unique product or service to test their concepts and business plans against those created by their peers.

Students work in teams to explore and expand their entrepreneurial spirit and business sense – from the inception of a business idea to a comprehensive business and marketing plan. Every person receives $10,000 in virtual money to spend based on what they think is most enticing among the exhibited virtual businesses. Judging is conducted in the following categories -- most sales, best booth, and best marketing practices.

Among the new enterprises at this year’s event is “Victor’s Secret.” Students from Pavilion High School are introducing this clever knock-off of the popular women’s clothing company that will be selling an array of men’s items.
Debbie Dunlevy, College Tech Prep director at Genesee, said she is amazed at the students’ creativity and ability to develop a product line and sales plan and to oversee marketing, payroll, human resources, and other important facets of running a business.

“The trade fair is a great experience for these students,” she said. “The companies set up their tables and come up with some neat giveaways. It’s a fun way to learn about business and other important career skills.”

There will be 26 companies representing 18 area high schools that are participating in this year’s event, including nine schools from the GLOW (Genesee-Livingston-Orleans-Wyoming) region. The participating high schools are:

Alexander Attica Batavia
Byron-Bergen Charlotte Dansville
East High (Rochester) Edison Tech Franklin
Honeoye Falls-Lima Livonia Lyndonville
Marshall Oakfield-Alabama Pavilion
Pittsford School of the Arts Wilson Magnet

The Virtual Enterprise Trade Fair is held in conjunction with the College Tech Prep program, which provides technical preparation for employment, college, careers, and continuing education through real world work experience. More than 30 different organizations are partners in the Genesee Region College Tech Prep Consortium, creating dynamic opportunities for students to explore a wide range of careers.

College Tech Prep students will have another chance to show their creativity when they compete in the upcoming GLOW Region Tech Wars, scheduled for March 20, 2008. For more information contact Debbie Dunlevy, Program Director for College Tech Prep, at 585-343-0055 x6316 or visit