Rock Fest 2007 is still about great music and fun, but this year’s organizers are adding a new spin on the old classic: all proceeds from the $5 ticket sales will benefit the Wilmot Cancer Research Center at Strong Memorial Hospital in Rochester, NY. WGCC 90.7 station members Laura Diemer and Robyn Horn decided to use proceeds from Rock Fest as a donation to the cancer center after Horn volunteered there and saw the devastating effects of cancer on children and adults and their families.
“One in three people are affected by cancer,” Diemer, a student in Genesee’s Fine Arts and Communications programs, said. “This year the focus of Rock Fest is still on good bands, but we wanted to raise awareness about cancer research as well.”
Rock Fest 2007 takes place Friday, November 9 in the Forum at Genesee Community College. Doors open at 5:00 pm and show time begins at 5:30 pm. This year’s lineup includes some local favorites as well as two well-known national acts.
• Broken Frame from Buffalo NY - Combines crushing rhythms with haunting vocals to get heads-banging! Their set list appeals to all music fans by offering a wide range of styles, while maintaining Broken Frame's characteristic sound.
• Pollock from Buffalo NY - Their songs dive and build while the listener has no idea what to expect next. It all comes together in a way that is simultaneously dark, uplifting, heavy, and dream-like.
• The Con from Byron-Bergen NY –Intense raw emotions and typical emo poetry lyrics. Their new work is a follow-up to last year’s Coffeeshop Chronicles, and is definitely a step in the right direction.
• Urgency from Rochester NY – With new EP release "Beauty Never Ceases," Urgency is hitting the road as a rock quartet that deserves more than just a first glance.
• Karate High School from San Francisco CA - As singer/songwriter Paul McGuire explains, new album The League Of Tomorrow is “one complete story told over the course of eleven songs,” chronicling the adventures of characters he created in his graphic novel of the same name.
• The Secret Lives of Freemasons from Asheville NC – Their latest album, This Was Built to Make You Dance, is one of the most accomplished new releases to come out of the emo / hardcore world.
“We are very excited about the line-up this year,” said Sarah Canfield, Instructor for Communications and Media Arts. “We were fortunate to get some local bands with a large following in addition to two nationally known acts. And all of this great music supports a very worthy cause.”
JAMS Music in Attica NY, the sponsor for Rock Fest 2007, is donating a Halo guitar and several other local businesses are donating door prizes as well. Approximately 600-700 music fans from across Western New York are expected to attend Rock Fest. Tickets are $5 at the door.
For more information contact Sarah Canfield, Instructor for Communications and Media Arts, at 585-343-0055 x6286.