Series of Dual Workshops Brings Artists and Art Collectors Together

Have you thought about collecting art but are unsure of what, where, who, and how to proceed? As an artist, would you like to discover ways to sell and promote your work and develop new material-making skills? A dual series of workshops known as the Artists’ and Art Collectors’ Collaborative (AACC) is planned for the months of October and November. The combined series of workshops will give artists tips and techniques about marketing, promoting, and sharing their work—while new art collectors will discover art that appeals to them, the joy of original art, and how to start, grow, insure and protect their collection.
Presented by Genesee Community College President’s Innovation Award Grant in cooperation with GO ART! and PIECES Gallery, the AACC workshops will bring artists and art collectors together to enrich and grow Western New York’s vital arts community.

“I am so excited to be able to offer this unique series of workshops,” said Linda Anderson, Art Instructor at Genesee Community College and PIA grant coordinator. “This is a very dynamic program and it will have a profound effect on those who attend.” The workshops are comprised of two concurrent series, one for art collectors on Tuesday evenings, and the other for artists on Wednesday evenings.

The Art Collectors’ Series begins October 2 at PIECES Gallery in Batavia and continues at different Batavia locations on successive Tuesday evenings from 7:00-9:00 pm through November 13. Participants will learn how to decide what art interests them, how other collectors got started, meet gallery owners and curators, and share ideas about collecting art, and most importantly, see the work of different artists. A sampling of the speakers includes Jason Molino, Batavia City Manager, who opens the series and joins us as a new collector; Louis Perticone of Artisan Works in Rochester shares his expertise and experience on purchasing an artist’s entire collection; and Jim Hall will cover his gallery’s selection of 19th and 21st century art.

The Artists’ Series begins October 3 at Genesee Community College and continues Wednesday evenings from 7:00-9:00 pm through November 14. Topics range from the artist’s dream of having someone purchase an entire collection, getting into new galleries, and making new materials such as grapevine charcoal, charcoal sticks, pastels, bamboo brushes and paper. A sampling of the speakers includes Kim Muscarella, who will speak about how her entire collection was purchased by a single collector; Michael Herbold shares his experience being part of a large gallery; Jason Molino shares the bright future of art in the regional community and his interest in collecting photography; and Donna Ioviero shares the creative experience while working under commission.

The two series culminate with GO ART’s annual Studio Tour from 10:00 am to 4:00 pm on Saturday, October 20, which includes more than 20 artists’ studios throughout Genesee and Orleans counties. Participants will have the opportunity to meet local artists and see their work and creative process up close.

The entire AACC series concludes with an artists’ and art collectors’ reception at PIECES Gallery on November 28, where all participants will have a chance to meet in Batavia’s newest gallery and arts center.

“Many of our member artists have expressed interest in attending a program which would focus on marketing and promotional techniques that would enable their efforts to sell their artwork not only locally but beyond the GLOW region. The AACC series covers that specific need and much, much more. Cultivating the interest and awareness of local art collectors is another essential component to a vibrant arts community,” Patty Hawley, Program Director of GO ART! said.

Seating is limited and pre-registration is strongly encouraged. The cost for either the artist or art collector series is $20 (the fee is waived for Genesee Community College students), and $10 for the artist materials session on October 24th. To view the complete workshop schedule or to register and pay online, click on and look for Art Series.

For more information contact Linda Anderson at 716-480-7374 or, Christopher Montpetit at 585-343-0055 x6814 or, or Patty Hawley at 585-343-9313 x26 or