Second Annual Cool Kids ECO-Fest

Genesee's Earth Club and Student Activities Office Team Up with Cool Kids for an Earth Day Celebration on April 19th

The Earth Club of Genesee Community College and the Student Activities Office are joining Cool Kids to collectively produce the second annual Cool Kids ECO-Fest, a fun-filled, yet educational program aimed at increasing awareness of important environmental issues and opportunities. All portions of the event are free and open to the public and scheduled on Thursday, April 19, 2007 from 5:00 until 8:00 PM at Genesee Community College’s Batavia Campus with most events occurring in the College’s central Forum.

Cool Kids ECO-Fest 2007 includes numerous exhibits, presentations, activities, and prizes, and is an ideal experience for families, young adults, and anyone else interested in celebrating Earth Day. The objective of Cool Kids ECO-Fest is to ake environmental awareness as enjoyable as it is educational. Based on the success of last year’s event, some of the most popular events are being revisited including the “E-Scrap Drive.”

The Cool Kids ECO-Fest “E-Scrap Drive” recognizes that one of the most rapidly growing quantity of garbage today is “E-scrap” consisting of computers, monitors, television sets, mobile phones, typewriters, printers, scanners, personal digital assistants (PDAs), game consoles, and other electronics, as well as non alkaline batteries that operate these devices. The US alone produces more than 220 million tons of (non-battery) E-scrap annually which typically contains materials that require special handling and recycling methods. Companies such as Regional Computer Recycling and Recovery (RCR&R) of Rochester harvest the precious metals from E-scrap, remanufacture some items, and/or properly process and dispose of the waste products. Like last year, RCR&R is again hosting Cool Kids ECO-Fest’s “E-Scrap Drive” effort.
Community residents are invited to bring in their own E-scrap from home to be properly disposed through Cool Kids ECO-Fest on Thursday, April 19th with curbside service. RCR&R will have two trucks stationed in the north parking lot and Cool Kids ECO-Fest volunteers will be ready to unload the electronic equipment. Last year’s E-Scrap Drive was so successful that one truck was packed full, a rarity in residential E-Scrap Drives according to RCR&R spokesperson Charlie McKernan. Some residents will save the pick-up disposal fees that many municipalities are now charging to haul away an old TV or monitor. (Note: The only kitchen appliances accepted will be microwave ovens, and car batteries will not be accepted.)
Adjacent to the E-Scrap Drive this year, Cool Kids ECO-Fest participants will enjoy access to another significant environmentally friendly practice. Sloat Tire Shop of Batavia is joining forces with Pump ’Em Up, a national nonprofit organization dedicated to fuel conservation, to help citizens get more mileage out of each tank of gasoline through properly inflated tires. Sloat Tires Shop will have their truck positioned to check tire pressure and properly inflate as necessary, teach those interested how to check their own tire pressure, and give away a limited number of free tire pressure gauges—compliments of Pump ‘Em Up.

“Depending on the volume of traffic, we will be prepared to give this important public service a near ‘Nascar Pit Stop’ approach if necessary, allowing everyone a chance to spend lots of time inside at Cool Kids ECO-Fest,” Todd Sloat, owner of Sloat Tire Shop, said. “We are very pleased to be a part of this year’s program and hope to educate many people on the importance of proper tire inflation for fuel economy as well as extending the life of their tires.”

In addition, each E-Scrap Drive participant will receive a raffle ticket for each piece of E-scrap contributed and another ticket for getting their tire pressure checked. Among the prizes are a 21-speed mountain bike offered by Adam Miller Toy and Bicycle Shop of Batavia.

Cool Kids ECO-Fest Schedule of Major Events:
While the Cool Kids ECO-Fest exhibits and the E-Scrap Drive and Sloat Tires/Pump ’Em Up service will continue throughout the evening’s program, the following highlights major events:

Campus Clean-Up > 5:00 – 6:00 PM - Interested participants will be asked to don gloves, carry plastic bags and work together to be sure the grounds of Genesee Community College Campus are pristine clean. Participants receive one Cool Kids ECO-Fest Raffle ticket.

World of Wildlife Educational Encounters / WOWEE Showtime: 7:00 – 7:45 PM (Approx.) WOWEE will be introducing live animals from bugs to reptiles, amphibians to birds, and an assortment of mammals. Information is provided about the species, habitat, behaviors, and dangers to the species in its native setting. The program includes an up close and personal encounter with exotic creatures such as Julius Squeezer, an 8-foot Burmese Python; Tora and Odyssey, fascinating Asian Binturongs; and Sunkist, a talkative Moluccan Cockatoo. WOWEE is committed to promoting awareness of rare, threatened, and endangered species, as well as native wildlife.

Pizza Party at 6:30 PM > Get your slice in the Cafeteria.

Mountain Bike Raffle > 8:00 PM – Winner must be present to win prize.


Cool Kids ECO-Fest Exhibitors:
A partial listing of exhibitors who are preparing a wide array of fun, yet educational games and Eco-encounters is listed below (additional participants are still being finalized):

 ECO-Raffle tickets for a variety of prizes including the grand prize of an Adam Miller 21-speed mountain bike will be awarded to participants of various Cool Kids ECO-Fest activities such as contributing an item of E-scrap, buying an Earth Club refillable mug, helping with the Campus Clean-Up, playing any one of numerous ECO-games, or simply by wearing green!

 Adam Miller Toy and Bicycle Shop will share bike trail maps of New York State, information about bike helmet and safety laws, and provide certificates for a free bike inspection.

Genesee Community College Earth Club- create and display your greatest ECO-Tip 

 Genesee Community College RESPECT and Student Activities- Card making for disadvantaged children

 GLOW Region Solid Waste Management Committee- games and informational display

 Tree Seedling Give-away compliments of Genesee County Soil and Water Conservation and ACORN

 Iroquois National Wildife Refuge brings dynamic displays and Eco-game

 Beaver Meadows Audubon Center

 AAA of Western New York

 Recycled Earth Masks hosted by Brownie Troop #2043

 Cools Kids Origami Peace Train hosted by Girl Scout Troop #2125

 Don’t Trash Me hosted by Lakeville Boy Scout Troop

 Adopt-a-Stream experience a stream sample teeming with life

 UPC Wind Management with kites and windmill making activity

 Alternative Fuel Car display on the College’s Clock Tower Plaza

 Melaleuca Healthy Home Execs with safe, biodegradable cleaning products and pet supplies

 Starving Artist Tie-Dyes Display

For further information, please contact representatives of Cool Kids or the Earth Club, or see the websites below.

 Steve Appleton, Cool Kids Director, 585-637-3984 or email at: coolkids@rochester.rr.com or go to: www.generationcool.biz 

Donna Rae Sutherland, Genesee Community College’s staff advisor to the Earth Club, and the Associate Director of Marketing Communications, 585-343-0055 x 6616. dsutherland@genesee.edu.

Pump ‘Em Up: http://www.pumpemup.org/ WOWEE: www.woweewildlife.org

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