Genesee Community College's Board of Trustees approved six revisions to the College's academic programs this evening. The revisions are designed to help students better prepare for the requirements of today's workplaces and baccalaureate colleges, according to Dr. Claudia Moore, Executive Vice President for Academic Affairs. Each of the revisions will be effective with the fall 2004 semester:
•The Retail Business Management Program will become the Entrepreneurship program. Course work will be added to cover business startup planning and growth strategies. "Most of our region's economic growth will be built around new businesses," said Michael S. Stoll, Dean of Math, Science, and Career Education. "We need to promote business development through our curriculum, and this is one way we can do it."
•The Office Technology/Secretarial Program will become the Administrative Assistant program. The renamed program reflects the broad range of administrative skills students develop in the program, Dean Stoll said.
•The Marketing Program will become the Customer Relationship Management program. The revised program will emphasize customer service theory and practice, according to Dean Stoll. "Customer relationship management is one of the cornerstones of modern marketing," he said. "By building the program around these principles, we'll help our students become more employable."
•The Medical Secretary Certificate Program will become the Medical Office Assistant Certificate Program. The new name reflects the wide range of office-related skills students develop in the program, according to Dean Stoll. "Most medical office staff today deal with patients, financial issues, and other responsibilities," he said. "The revised program takes the realities of the modern medical office into account."
•The Office Technology/Typist-Keyboard Certificate Program will become the Office Assistant Certificate Program. Traditional typists or keyboard operators are becoming rare, according to Dean Stoll. "Most people in these positions perform other duties besides keyboarding, such as telephone work, scheduling and filing," he said.
•The Liberal Arts & Sciences/Humanities and Social Sciences Program will now require students to select one of four academic concentrations: English/Literature; History/Political Science; Foreign Language; or Social Science. The program will continue to provide students with a broad introduction to the humanities and social sciences, but the academic concentrations will provide students with an opportunity to pursue specialized interests. "We believe that this program will become more popular as a result, and it will better prepare students for transfer to baccalaureate colleges," said Dr. Katharina Kovach-Allen, Dean of Human Communications and Behavior.
Faculty and staff members have been studying the proposed revisions for about a year, Dr. Moore told the Board. "One of our strengths is that we are able to identify needs and trends in the workplace and in transfer institutions very quickly," she said. "Each of these program revisions will strengthen academic life here at Genesee and give students powerful new skills they can use after they graduate."