GCC Announces Fifth Annual Creativity Conference

Creativity in the Entrepreneurial Zone

Batavia, NY-  Attention all creative thinkers, small business entrepreneurs, and undiscovered inventors – Genesee Community College will host the fifth annual Creativity Conference: Creativity in the Entrepreneurial Zone on Wednesday, February 28, 2018 at the Batavia Campus.

This year, the conference will bring together entrepreneurial leaders from our region to share stories of their own startups, answer audience questions, and inspire the next generation of great new ideas. The conference cost is $49 which includes a continental breakfast and delicious lunch. For GCC students, faculty and staff, the conference cost is $25. Seating is limited, so register today at www.genesee.edu/best/.  GCC faculty and staff are encouraged to contact The BEST to register.  Students are asked to work through their instructor.

The event will feature keynote speaker, Erica Swiatek of Innovate Faster and 3600 Escape. Then, join Swiatek as she takes participants on a special three-hour “escape room” experience right here at GCC! Participants will work in small groups to look for clues, propose hypothesis and race against other teams to solve the problem first. At the end of the session, Swiatek will breakdown the skills and tools used by each personality type to help participants better understand their individual problem solving strengths. This special breakout session costs an additional $15 per person and is limited to 30 participants, so sign up quick!

Conference attendees should arrive for check in between 8:15 a.m. and 8:45 a.m. and the keynote speaker will begin at 9 a.m. The conference will conclude at 2:30 p.m. after the final session.

GCC has collaborated with the Startup Genesee Committee to put together an agenda full of learning and networking opportunities, inspirational stories and education.  Among the supporters of GCC’s “Year of Entrepreneurship” program is the Ain Center at the University of Rochester. The “Year of Entrepreneurship” began last fall with the series of speakers.

Behind every great business is a great idea! Let GCC be a resource for your idea and your path to success! GCC offers both an Associates Degree and a Certificate program on Entrepreneurship. Check out the options at https://www.genesee.edu/academics/programs/business/entrepreneurship/.

For more information, contact Director of Business Programs Lina LaMattina at (585) 343-0055 ext. 6319, or via email: lmlamattina@genesee.edu.

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Editor’s Note:

An image of Erica Swiatek is available here:


An image from the 2017 Conference, courtesy of Genesee Community College can be found at: