35th Annual Fashion Show Radiates Excitement on the Runway and Will Be Live Streamed Around the World

“Fashion Is…” Covers All Aspects of the Multi-Billion Dollar Industry

Batavia, NY- The countdown is on for “Fashion is” the 35th annual student-produced Fashion Show at Genesee Community College. Under the guidance of GCC professors Rick Dudkowski and Donna Ehrhart, more than 20 students coming from as far away as Brazil and Alaska, as well as from many communities in western New York, are working hard to put the finishing touches on the professionally produced program. As in year’s past, standing-room-only crowds are anticipated for the two shows, on Saturday, April 30, 2016 at 3 p.m. and 7 p.m.

“Fashion Is…” brings a tremendous amount of imagination to this year’s show because of the wide spectrum of creativity and diversity that comes with the broad theme. “Fashion Is…” has given the students the opportunity to not only uniquely express their creativity and personal styles, but touches on how fashion influences every aspect of today’s culture and society. Students have created the following 14 scenes, all emboldened by clever titles and dynamic fashions:

  • Evolution- Designed and coordinated by Julia Bailey of Newark, NY
  • Culture- Designed and coordinated by Jessica Rush of Rochester, NY and co-produced by Maggie Gabalski of Byron, NY.
  • Acrimonious- Coordinated by Katelyn Trowse of Auburn, NY and Matthew Wagner of Hilton, NY featuring apparel from Kohl’s Department Store located in Batavia, NY.
  • Functional Art- Designed and coordinated by Min Muchler of Dansville, NY.
  • Humblbee- Designed and coordinated by Brittany Breedlove of Rochester, NY.
  • Masquerade- Coordinated by Hanna Tischer of Santa Rita do Passa Quatro, Sao Paulo, Brazil featuring apparel from Charles Men’s Shop and apparel from Katherine Patricia.
  • Bohemian Chic X Children’s Wear- Coordinated by Jessica O’Brien of Fairport, NY, Jordan Reese of Clinton, NY, Bailey Johnson of Hilton, NY, and Jeanne Rivera of Hilton, NY featuring apparel from Buffalo David Bitton, Lord and Taylor located at Eastview Mall in Victor, NY and LL Bean.
  • Amerikuh- Coordinated by Arion Bashir of Bronx, NY featuring apparel from Palmer Trading located in New York City and apparel from Lord and Taylor located at Eastview Mall in Victor, NY.
  • Surreal- Coordinated by Kasey Edgerton of Oakfield, NY and Jenna Curcio of Rochester, NY featuring apparel and accessories from Pinup Girl Clothing, Castle Corsetry, Death’s Amore Clothing, Spirit of the Goddess, and Deadly Diety.
  • Wanderlust- Designed and coordinated by Vanessa Gayle of Niagara Falls, NY.
  • Pneu Moda- Coordinated by Lauren Countryman of Chili, NY and Christian Ortiz of High Falls, NY featuring apparel from consignment shops and companies on the popular social media network Instagram.
  • Eureka- Designed and coordinated by Erica Brumfield of Rochester, NY.
  • Alluring- Coordinated by Hailey Rizzo of Rochester, NY featuring apparel from local consignment shops.
  • Transition- Designed and coordinated by Kento Takayama of Nakano, Nagano, Japan
  • A New Beginning- Coordinated by Jordan Reese of Clinton, NY and co-produced by Yuhan (Bella) Lu of Harbin, China featuring M.A. Carr Bridal and Tuxedo Junction.

Other big news for the 35th Annual Fashion Show is the ability to live stream the program internationally through GCC’s Media Services division. To view the program live, just click to the College’s website, www.genesee.edu and from the homepage click on the Live Streaming button. All the information to access the live streaming program will be detailed on the webpage.

“Throughout the years, I have enjoyed having well-over one thousand students come through the Fashion program. Many of them came from far-away places, or even more likely, they are now living and working in far-away places. Each year it is an honor to watch students pool together their talent to stylistically complete their year-long assignment on the runway in front of a crowd of people. Now, the crowd can include friends and family back home – even if home is across the country, in another time zone, or in another continent,” Dudkowski said. “We hope our many alumni will tune in as well.”

“Fashion is…” will open with a fun, fast-paced introductory video that pulls in photos, footage and images from year’s past – giving the Fashion alumni a chance to reminisce and reflect on their own career trajectories into the world. With the collaborated effort from the Digital Art, Learning Technology, and Communication and Media Arts programs here at GCC the students gain experience in poster design, visual displays, and create great radio advertisements for promotional service. Additionally, the Fashion Show relies on the skills and assistance of the students in the programs listed above along with GCC’s Tourism and Hospitality Management program to create a fun and entertaining post-show party and also oversee the activities in the front and back of the house. GCC’s Campus Security and Student Safety Patrol are also involved by ensuring crowd control and safety.

For advance tickets to either the 3 p.m. or 7 p.m. of “Fashion is….”, which occurs in the William W. Stuart Forum of GCC’s Batavia Campus, call 585-345-6830. Advance tickets are $5 and are strongly recommended. If available, tickets at the door on the day of the show are $7.

The fashion show will be streamed live on the GCC website

To stay current on details and information about this year’s show and to view the student produced video, check out the GCC student blog: http://gcccampusblog.wordpress.com/category/fashion/ .

For more information, contact Marketing Communications Associate Director Donna Rae Sutherland at (585) 343-0055 ext. 6616, or via email: dsutherland@genesee.edu.