“Design Thinking” Creativity Conference at GCC

Save the Date for Third Annual Creativity Conference April 13th

Batavia, NY- Enhance your creativity and creative problem solving skills with insightful and inspiring presentations at the third annual Creativity Conference at Genesee Community College. Save the date for this one-day only event on Wednesday, April 13, 2016 from 8:15 a.m. to 4 p.m. The day features a keynote speaker and numerous 50-minute workshops. Cost is $99 which includes lunch. Registration is available online at http://www.genesee.edu/events/creativity-conference/.

Under the continued leadership of GCC Director of Business Programs Dr. Lina LaMattina is coordinating the successful conference again this year. The featured keynote address will be given by Sandra Turner, CEO of Viggi Kids, a business dedicated to the “whole child approach” that is based on design thinking in the creation of stimulating play environments. [http://www.viggikids.com/]

Anyone who attended GCC’s Creativity Conferences in the past shouldn’t hesitate to enroll again, particularly for professional development engagements. “Creativity is a skill that needs to be continually nurtured and developed,” Dr. LaMattina said. “This year, we will have three specific creativity tracks for participants to explore and engage in: Community, Business and Education (kindergarten through higher education).”

Planning is underway for the dynamic workshops that are offered throughout the day, and proposals for 50-minute presentations that broadly or specifically teach and reinforce design thinking and creativity/creative problem solving are being accepted through March 25, 2016. To submit a proposal online go to: http://www.genesee.edu/home/events/creativity-conference/submit-your-proposal/.

“To successfully compete in the 21st century, we all need to enhance our ability to think and solve difficult problems creatively. Design thinking helps us all to deliberately focus on our end user, our customer, our patient, our client, those individuals that we are most trying to reach and impact. Design thinking builds on creative thinking and adds power to our work.” LaMattina said. “Don’t miss this chance to get out of the office and recharge your creative battery so you can you be more deliberately creative in all aspects of your life!”

For more information, contact Marketing Communications Associate Director Donna Rae Sutherland at (585) 343-0055 ext. 6616, or via email: dsutherland@genesee.edu.